Make Your Blog Post Show Up When People Search for It
Speak the Same Language as Your Readers
: Think like a searcher
When you’re writing about something, ask yourself: what would I type into Google if I was looking for this? For example, if I’m writing about WhatsApp Web, I might think of phrases like “how to use WhatsApp Web on laptop” instead of “WhatsApp Web functionality overview”. I used this trick for my remote work post: instead of “Best Remote Tools”, I changed it to “Tools That Make Remote Work Less Stressful”—which is exactly what people search for when they’re fed up with messy workflows.
: Steal from Google’s ideas
Go to Google and type in a keyword related to your post. Scroll down to the “People Also Ask” or “Related Searches” sections—those are gold. For my tool post, I saw people asking “how to share files remotely without email”—so I added a section answering that, and it helped the post rank for that query. You can do the same: if you’re writing about gardening, type “how to grow tomatoes” and see what else people ask, then include those answers in your post.
: Don’t overcomplicate words
Avoid using industry jargon unless your audience is experts. For example, instead of “content management system”, say “tool that helps you write and publish blog posts”. Google penalizes content that’s not easy to read—plus, your readers will leave if they don’t understand what you’re saying. I learned this the hard way: my first post about SEO used words like “backlink profile” and “keyword density”—no one read it until I rewrote it in plain English.
Put Keywords Where Google Looks First
: Title: Front-load your keyword
The first 3-4 words of your post title should include your main keyword. For example, if your keyword is “easy pasta recipes”, your title could be “Easy Pasta Recipes for Busy Weeknights” instead of “Busy Weeknights? Try These Easy Pasta Recipes”. Google pays more attention to the start of the title, so front-loading helps it understand what your post is about. I did this for my tool post: changed “Stress-Free Remote Work Tools” to “Remote Work Tools That Reduce Stress”—and it boosted my click-through rate (CTR) by 25%.
: First paragraph: Use keyword once
The first 100 words of your post should have your main keyword naturally. Don’t force it—just mention it like you’re talking to a friend. For example, if your keyword is “best coffee makers for small kitchens”, your first paragraph could start: “If you’re short on counter space but love good coffee, you need a coffee maker that fits your small kitchen. I’ve tested 10+ models to find the best ones that don’t take up too much room…” That’s natural, and Google picks up on it quickly.
: Headings: Sprinkle keywords
Use your main keyword or related phrases in subheadings (like H3s) throughout your post. For example, if your post is about “yoga for beginners”, your subheadings could be “Yoga Poses for Beginners to Start With” or “How to Do Yoga at Home as a Beginner”. This helps Google structure your content and understand what each section is about. If your post is about remote team tools, subheadings like “Using WhatsApp Web for Quick Team Chats” (and you can learn more about optimizing that tool here: https://www.log-whatsappws.com) or “Best Tools for Virtual Brainstorms” can add value to your content and improve SEO.
Get More People to Click on Your Post in Google Results
Make Your Title Irresistible
: Add a relatable pain point
People click on titles that solve their problems. For example, instead of “Summer Workout Tips”, try “Summer Workout Tips When It’s Too Hot to Go Outside”. That’s a pain point everyone who works out in summer knows. I used this for my tool post: changed “Remote Work Tools” to “Remote Work Tools That Stop You From Burning Out”—which is a huge pain point for remote workers, and my CTR jumped by 30%.
: Use numbers if possible
Numbers make titles concrete and easy to scan. For example, “5 Remote Work Tools You Can Start Using Today” instead of “Remote Work Tools to Try”. I love using numbers because they tell readers exactly what to expect—no surprises. My post had “7 Remote Work Tools That Reduce Stress” and it got way more clicks than the original title without numbers.
: Avoid clickbait (seriously)
Clickbait titles like “You’ll Never Guess What This Remote Tool Does” might get initial clicks, but people will leave your post immediately if it doesn’t deliver. Google notices this (it’s called bounce rate) and will lower your ranking. Stick to titles that promise something real—like “7 Remote Work Tools That Cut Down Your Workload by 50%”.
Write Meta Descriptions That Stand Out
: Include your main keyword
Meta descriptions are the short snippets under the title in Google results. You need to include your main keyword here so Google knows it’s relevant. For example, if your keyword is “how to make sourdough bread at home”, your meta description could start: “Learn how to make sourdough bread at home with this easy, step-by-step guide…”.
: Tell readers what they’ll get
Don’t just repeat the title—explain the benefit. For example, “This guide will teach you to make soft, crusty sourdough bread without any fancy equipment. Perfect for beginners!”. I did this for my tool post: meta description said “These 7 remote work tools will help you stop burning out, stay organized, and get more done in less time. Try them today!”.
: Keep it short and sweet
Google truncates meta descriptions after about 160 characters, so keep it under that. You don’t want your description to cut off mid-sentence. I use a free tool called Meta Description Checker to make sure mine are the right length—you can find similar tools online easily.
Keep Readers on Your Page Longer (Google Loves This)
Write Content That’s Easy to Read
: Keep paragraphs short
No one wants to read a wall of text. Keep your paragraphs to 2-3 sentences max. For example, instead of a long paragraph about remote work tools, split it into smaller chunks: “I love using Slack for team meetings, but sometimes it’s too slow. WhatsApp Web is great for quick, one-off messages. It’s easier to type on your laptop than your phone, so you can reply faster.” This makes your content more approachable and keeps readers engaged.
: Use simple words
Avoid big words unless you have to. For example, instead of “utilize”, say “use”; instead of “facilitate”, say “help”. Your readers will appreciate it, and Google will too—since it prioritizes content that’s accessible to everyone.
: Add white space
Use subheadings, bullet points, and images to break up your text. Bullet points are great for listing tips—like this:
They make your content easy to scan, so readers will stay longer and be more likely to finish your post.
Add Engaging Elements to Your Post
: Include relevant images
Images make your post more visually appealing and keep readers engaged. For example, if your post is about pasta recipes, add a photo of the finished dish. Make sure to optimize your images for SEO by adding alt text (a short description of the image that includes your keyword). For example, alt text for a pasta photo could be “easy pasta recipe for busy weeknights”.
: Add bullet points or lists
As I mentioned earlier, lists are easy to scan and keep readers on your page. For example, if you’re writing about remote work tools, list them with a short description of each. This way, readers can quickly find the information they need without reading the whole post.
: Ask questions to readers
Asking questions keeps readers engaged and encourages them to comment. For example, at the end of a section, you could say “What’s your favorite tool for quick team chats? Let me know in the comments!” Comments signal to Google that your content is interactive and valuable, which helps your rankings over time.
Make Google Trust Your Content More
Link to Trusted Sources
: Choose reputable sites
When you link to other sites, pick ones that are trusted—like Google’s official blog, Harvard Business Review, or well-known industry blogs. For example, if you’re writing about SEO, link to Google’s webmaster guidelines instead of a random blog post. This adds credibility to your content and shows Google that you’re using reliable sources.
: Link to internal pages
Link to other posts on your own blog that are relevant. For example, if you’re writing about remote work tools, link to your post about “How to Stay Focused While Working From Home”. This keeps readers on your site longer and helps Google understand your site’s structure, which improves your rankings.
: Use descriptive links
Instead of saying “click here”, use a descriptive phrase like “Google’s webmaster guidelines”. This helps readers and Google know what the link is about, and it’s better for accessibility (people using screen readers will know where the link leads).
Update Your Content Regularly
: Check for outdated info
Every few months, go back to your old posts and update any outdated information. For example, if you wrote a post about remote work tools in 2023, update it with new tools in
: Add new sections
If there’s new information related to your post’s topic, add a new section. For example, if your post is about “How to Make Sourdough Bread”, add a section about “New Sourdough Techniques in 2025”. This gives readers a reason to come back to your post and shows Google that your content is up-to-date.
: Re-publish your post
After updating, change the publish date to the current date. This signals to Google that your content is fresh, and it might re-rank your post higher. You can also add a note at the top of the post saying “Updated in 2025: Added new tools and tips!” to let readers know the content is current.
Use Everyday Tools to Boost Your Post’s Visibility
Leverage Google Search Console
: Set it up (it’s free)
Google Search Console is a free tool that tells you how your site is performing in search results. You can sign up with your Google account—just follow the instructions to verify your site (you can use a meta tag or upload a file to your site). It’s easy to do, even if you’re not tech-savvy.
: Check your keywords
In Search Console, go to the “Performance” tab to see which keywords are driving traffic to your site. This helps you know what your audience is searching for, so you can write more posts about those topics. For example, if you see that “remote work tools for file sharing” is a top keyword, you can write a post specifically about that topic.
: Fix any issues
Search Console will tell you if there are any problems with your site (like broken links or missing meta descriptions). Fixing these issues helps Google crawl your site better, which improves your rankings. For example, if you have a broken link, replace it with a working one or remove it—broken links hurt your SEO and make your site look unprofessional.
Ask Readers to Share Your Post
: Add share buttons
Put share buttons (for WhatsApp, Facebook, Twitter, etc.) at the top and bottom of your post. This makes it easy for readers to share your content with their friends or colleagues. Using WhatsApp Web to share is convenient, and it’s a great way to drive more traffic to your site.
: Ask directly
At the end of your post, say something like “If you found this post helpful, please share it with your friends or colleagues!” People are more likely to share if you ask—most people don’t think to share unless you prompt them.
: Offer an incentive
Sometimes, offering a small incentive (like a free e-book) for sharing your post can help. For example, “Share this post on WhatsApp and DM me a screenshot—get a free e-book on remote work tips!” But don’t overdo this—keep it simple and make sure the incentive is relevant to your audience.
WhatsApp Web FAQs
Q: How does mentioning WhatsApp Web in my blog post affect my SEO? A: Mentioning WhatsApp Web in your blog post doesn’t directly impact your SEO unless you do it in a way that’s relevant to your content and audience. For example, if your post is about remote work tools, including a section on WhatsApp Web as a communication tool makes sense—Google rewards content that’s useful and answers readers’ questions. When you mention WhatsApp Web, make sure you’re adding value: explain how it helps your audience (like quick file sharing with team members, or staying connected without switching between apps). Don’t just throw the term in randomly—keyword stuffing harms your SEO. Also, if you link to a trusted resource about WhatsApp Web (like the one I mentioned earlier: https://www.log-whatsappws.com), it can add credibility to your post, which indirectly helps your SEO because Google likes content that references authoritative sources. Remember, the key is relevance: if your audience cares about WhatsApp Web and it fits your post’s topic, mentioning it is a good thing—if not, skip it. You don’t want to force terms into your content just for SEO; it will make your writing sound unnatural and turn readers away, which hurts your bounce rate (and thus your SEO). Q: Can I use WhatsApp Web to promote my blog and improve SEO? A: Using WhatsApp Web to promote your blog can indirectly help your SEO, but it’s not a direct ranking factor. Here’s how: when you share your blog posts with your WhatsApp contacts or groups using WhatsApp Web (which is easier than typing on your phone), you can drive more traffic to your site. More traffic signals to Google that your content is valuable, which can boost your rankings over time. However, you need to be careful not to spam—sharing your posts in irrelevant groups or sending them to people who don’t want them will lead to negative feedback, and Google might not count that traffic as high-quality. Instead, share your posts in groups where your audience hangs out (like a remote work group if your blog is about remote tools) and add a personal note explaining why the post is useful. For example, if you wrote a post about "5 Ways to Stay Focused While Working From Home", you could share it in a remote work group with a message like "Hey everyone, I wrote this post about staying focused at home—thought it might help some of you who struggle with distractions. Check it out here!" This way, you’re providing value, not spamming, and the traffic you get will be more engaged (lower bounce rate, longer time on page), which is good for SEO. Also, if people share your post further via WhatsApp, that can lead to more organic traffic and potential backlinks (if other bloggers link to your post), which are direct SEO ranking factors. Q: What common mistakes should I avoid when using WhatsApp Web to promote my blog for SEO? A: When using WhatsApp Web to promote your blog for SEO, there are a few common mistakes to avoid to ensure you don’t hurt your rankings or turn readers off. First, don’t spam your posts in irrelevant groups or to people who haven’t asked for them. For example, sharing your blog post about remote work tools in a cooking group will lead to people ignoring it or reporting it as spam, which can harm your online reputation and lead to lower-quality traffic (high bounce rate). Second, don’t force the keyword "WhatsApp Web" into your promotional messages—keep them natural. For example, instead of saying "Check out my post about remote work tools and WhatsApp Web", say "Hey, I wrote this post about remote work tools that help me stay organized—thought you might like it. I use WhatsApp Web for quick chats too!" Third, don’t forget to track the traffic from WhatsApp Web—you can use Google Analytics to see how many people are coming to your site from WhatsApp. This helps you know if your promotional efforts are working and if you need to adjust your strategy. Finally, don’t rely solely on WhatsApp Web for promotion—mix it with other channels like social media (Facebook, Twitter) and email marketing to reach a wider audience. Using multiple channels helps you drive more traffic to your site and improves your SEO over time.
If you try any of these tips, let me know how it goes in the comments below! I’d love to hear your results—whether it’s a boost in traffic, higher CTR, or more shares. And if you have any questions about SEO or WhatsApp Web, feel free to ask—I’m happy to help.
