Make Your Content Show Up for What People Actually Search For
You could write the best guide on the planet about “how to make beaded necklaces,” but if no one’s searching for that exact phrase (or something close), it’s like yelling into a void. So how do you find out what people are typing into Google?
Steal Ideas From Google’s Own Suggestions
This is my go-to trick—super easy, no tools needed.
Type your core word: Open Google and type in a word related to your content, like “handmade jewelry.” Wait for the dropdown list of suggestions to pop up. These are real phrases people have searched for recently. For example, you might see “handmade jewelry for women” or “handmade jewelry near me.” Jot those down—they’re gold. Add question words: Next, try adding words like “how,” “what,” “why,” or “where” before your core phrase. Like “how to clean handmade jewelry” or “where to buy handmade jewelry online.” People love asking questions, and Google prioritizes content that answers them. Check bottom results: After you do a search, scroll to the bottom. Google has a “People also ask” section and a “Searches related to…” list. Both are packed with ideas. Last month, I was writing about plant care and found “how to keep succulents alive in winter” from that section—turned into a post that got 1k views in a week.
Use Your Own Customer Conversations
If you run a business, your customers are telling you exactly what to write about—you just need to listen.
Jot down common questions: Every time a customer asks you something via email, social media, or even in person, write it down. For example, if you sell skincare, do people ask “does this serum work for sensitive skin?” or “how often should I use this mask?” Those are perfect blog post topics. Turn feedback into content: Let’s say a lot of your customers mention they struggle to find your shop’s opening hours online. Write a quick post titled “Our Shop’s Opening Hours & How to Reach Us” (include your address and a note about using tools like WhatsApp Web to send quick queries). Ask directly: If you’re stuck, just ask your audience. Post on Instagram or Facebook: “What’s one thing you wish you knew about [your niche]?” The responses will surprise you—last year, I asked my followers about gardening and got 20+ questions that became blog posts.
Turn Casual Visitors Into People Who Stay and Read
Getting someone to click your link is half the battle—keeping them there is the other half. Google notices how long people stay (it’s called “dwell time”) and uses that to rank your content higher.
Make Your First Paragraph Hook Them Instantly
Most people decide whether to keep reading in the first 10 seconds. So don’t bury the lead.
Start with relatable pain: Instead of saying “Welcome to my post about succulents,” try “Ever bought a cute succulent, only to watch it turn brown and die in a week? I’ve killed three—so I finally did the research to get it right.” Tell them the benefit: Next, clearly state what they’ll gain from reading on. Like, “By the end of this post, you’ll know exactly how to water, light, and care for your succulent so it thrives.” Keep it short: Avoid long, dense paragraphs in the intro. Use 1-2 sentence chunks—easy to scan.
Use Formatting to Make Reading Easy
No one wants to read a wall of text. Even if your content is great, bad formatting will drive people away.
Break into sections: Use subheadings (like the ones I’m using here) to split your content into bite-sized parts. Each subheading should tell the reader exactly what that section is about. Add bullet points: When listing tips or examples, use bullet points. They’re easier to scan than paragraphs. For example:
Include visuals: Visuals break up text and keep people engaged. If you’re writing about a recipe, add step-by-step photos. If you’re talking about a product, add a short video showing it in use. I once added a 30-second video to a post about “how to fold a fitted sheet” and dwell time went up by 40%.
WhatsApp Web FAQs
Q: How can WhatsApp Web help my small business with SEO-related leads? A: WhatsApp Web is a useful tool for small businesses looking to capitalize on SEO leads because it lets you manage customer queries directly from your desktop—perfect if you’re already working on your website or responding to emails. Here’s how it ties into SEO: When someone finds your business via organic search (say, they searched for “local coffee shop with free Wi-Fi” and your site comes up), they might want to ask a quick question like “Do you have vegan pastries?” or “What time do you close today?” Including a WhatsApp link or QR code on your contact page makes it easy for them to reach out. Using WhatsApp Web, you can respond faster (since you’re on your computer) than if you were using your phone alone. This quick response can turn a casual searcher into a paying customer. Additionally, satisfied customers who reach out via WhatsApp are more likely to leave positive reviews on Google or Yelp— and reviews are a key factor in local SEO rankings. For example, if you run a boutique, a customer who contacts you via WhatsApp Web about a specific dress and gets a helpful response might later write a review saying, “Great service—they answered my question instantly via WhatsApp and the dress was perfect.” This review boosts your credibility in Google’s eyes, helping your site rank higher for relevant keywords. Just remember to keep your WhatsApp responses friendly and helpful—this builds trust and encourages repeat business, which in turn supports your long-term SEO efforts. Q: Is there a way to connect WhatsApp Web with my website to improve user engagement? A: Yes, connecting WhatsApp Web with your website can significantly improve user engagement, which indirectly helps your SEO (since Google values sites that keep users engaged). Here are a few practical ways to do this: First, add a WhatsApp chat button or QR code to your website’s landing page or contact section. This button lets visitors initiate a chat with you instantly—no need to fill out a long form or wait for an email response. When they click the button, it opens WhatsApp Web (if they’re on a desktop) or the mobile app (if they’re on a phone), making it super convenient. Second, use WhatsApp Web to follow up with visitors who’ve left their contact info on your site (like via a newsletter signup or lead form). For example, if someone downloads your free guide on “10 Tips for a Healthy Garden” (a lead magnet you created for SEO), you can send them a quick message via WhatsApp Web saying, “Hi [Name], thanks for downloading our garden tips! Do you have any specific questions about starting your own garden?” This personal touch keeps them engaged with your brand and more likely to return to your website for future content. Third, share your latest blog posts (optimized for SEO) with your WhatsApp contacts. For instance, if you’ve written a post titled “How to Grow Tomatoes in Small Spaces,” send a link to your WhatsApp list with a note like, “Thought this might help you if you’re trying to grow veggies on your balcony!” This drives traffic back to your site and increases the number of people reading your content—both of which are good for SEO. Just make sure you have permission to contact people via WhatsApp to avoid spamming them. Q: What are the best practices for using WhatsApp Web alongside my SEO strategy to grow my business? A: Using WhatsApp Web alongside your SEO strategy requires a few best practices to ensure you’re getting the most out of both tools. Let’s start with consistency: Your WhatsApp messages should align with the content on your website. For example, if your blog post says you offer free shipping on orders over $50, make sure you mention the same thing when someone asks about shipping via WhatsApp Web. This consistency builds trust with your customers and keeps your brand message clear. Next, use WhatsApp Web to gather feedback for your SEO content. When you talk to customers via WhatsApp, ask them what topics they’d like to see on your blog. For instance, if you run a pet store, a customer might say, “I wish there was a guide on how to train my puppy not to chew shoes.” This is a great topic for an SEO-optimized blog post that will attract other puppy owners. Third, leverage WhatsApp Web to encourage reviews. As mentioned earlier, reviews are crucial for local SEO. When a customer is happy with your product or service, send them a quick message via WhatsApp Web saying, “Hi [Name], we’re glad you loved your new dog bed! Would you mind leaving a quick review on Google? It helps other pet owners find us easily.” Most customers are happy to help if you ask politely. Fourth, use WhatsApp Web to share exclusive content with your loyal contacts. For example, if you’ve written a premium guide on “Advanced Puppy Training Tips,” send a link to your WhatsApp list with a note like, “As a thank you for being a loyal customer, here’s our exclusive guide on puppy training—only for our WhatsApp friends!” This not only keeps them engaged but also drives traffic to your site (if the guide is hosted there). Finally, make sure you’re responsive. One of the biggest advantages of WhatsApp Web is that you can respond to queries quickly—try to answer messages within 1-2 hours (or less if possible). Fast responses lead to happier customers, who are more likely to recommend your business and leave positive reviews—both of which boost your SEO.
If you try any of these SEO tricks (or the WhatsApp Web tips for your business), I’d love to hear how it goes! Drop a comment below or send me a message—let’s celebrate your wins together.
