Make Your Blog Posts Show Up Higher in Google Without Learning Code
The first step to getting more readers is making sure your posts appear when people search for your topic. Here’s how:
Find Words People Actually Search For
Think like your reader: Start by writing down what your post is about, then ask—what would I type into Google if I wanted to find this? For example, if your post is about making coffee at home, instead of using “artisanal coffee brewing”, try “how to make good coffee at home” or “best coffee beans for beginners”. I used to ignore this until I realized my post on “sustainable gardening” got no hits, but when I changed it to “how to start a garden in small spaces”, it started getting 50 views/day. You can also check Google’s autocomplete suggestions—type a phrase and see what pops up, those are real search terms people use. Check similar posts: Go to Google and search for the topic you’re writing about. Look at the top 3 posts—what words do they use in their titles and first paragraphs? Don’t copy them, but note the common phrases. For example, if all top posts about “yoga for back pain” use “lower back pain relief”, that’s a phrase you should include too. Keep it simple: Avoid long, complicated phrases. Most people search with short, conversational words. Instead of “optimal strategies for morning productivity”, go for “how to be productive in the morning”. I once wrote a post with a super technical title, and it got zero clicks—changing it to a simple question doubled my traffic in a week.
Put Those Words in the Right Places
Include in the title: Your main keyword should be near the start of your title. For example, if your keyword is “easy pasta recipes”, a good title is “Easy Pasta Recipes for Busy Weeknights”—the keyword is first, so Google sees it immediately. I’ve tested this: moving the keyword to the front of the title increased my click-through rate by 15% for one post. Add to first paragraph: The first 100 words of your post should include your main keyword naturally. Don’t force it—just make sure it fits. For example, if your keyword is “how to fix a leaky faucet”, your first paragraph could start: “If you’re dealing with a leaky faucet, you know how annoying the dripping sound can be. Today I’m going to show you how to fix a leaky faucet without calling a plumber.” That’s natural and includes the keyword. Use in subheadings: Sprinkle your keyword (or variations) in your subheadings. Google’s official Webmaster Guidelines say that using keywords naturally in subheadings helps search engines understand your content better, so this is a tip you can trust. For example, if your keyword is “budget travel tips”, a subheading could be “Budget Travel Tips for Europe” or “How to Save Money on Budget Travel”.
Now that you know how to make your posts show up higher in Google, let’s talk about how to get more people to actually read them once they find your post.
Get More People to Read Your Writing With These Simple Tweaks
Even if your post ranks high, you need to make sure people stay and read it. Here’s how:
Add Internal Links to Old Posts
Link to relevant posts: When you write a new post, look for old posts that are related and add a link to them. For example, if your new post is about “best hiking shoes”, link to your old post on “hiking gear for beginners”. This keeps readers on your site longer (which Google likes) and helps your old posts get more traffic too. I once linked a new post to three old ones, and those old posts saw a 20% increase in views the next week. Use descriptive anchor text: Instead of using “click here” as the link text, use a phrase that tells readers what the link is about. For example, instead of “click here to read about hiking gear”, use “read my guide to hiking gear for beginners”. This helps Google understand what the linked post is about, which boosts its SEO. Don’t overdo it: You don’t need to link every other sentence—aim for 2-3 internal links per 500 words. Too many links can be overwhelming for readers, and Google might think you’re spamming. I used to add 10 links per post, but when I cut it down to 3, my bounce rate (people leaving immediately) dropped by 15%.
Make Your Post Easy to Scan
Use short paragraphs: No one wants to read a wall of text. Keep your paragraphs to 2-3 sentences max. I used to write long paragraphs until I noticed people were leaving my posts halfway—after switching to short paragraphs, my average read time went up by 30 seconds. Add bullet points: When you have a list of tips or ideas, use bullet points. They’re easier to read than long sentences. For example, if you’re listing “5 ways to save money”, bullet points make it quick for readers to get the information they need. Use subheadings: Break your post into sections with subheadings. This helps readers find the part they’re interested in quickly. I always use subheadings every 200-300 words—this makes my posts look more organized and keeps readers engaged.
Another great way to boost your blog’s traffic is to turn your old posts into traffic magnets—here’s how.
How to Turn Your Old Blog Posts Into Traffic Magnets
You don’t have to write new posts every day—old posts can still bring in traffic if you update them. Here’s how:
Update Old Posts With New Info
Add new statistics: If your post has old stats, replace them with new ones. For example, if your post on “best smartphones” has 2023 stats, update them to
Add new sections: If there’s new info about your topic, add a new section to your post. For example, if your post on “how to start a blog” doesn’t include info about AI tools, add a section about using AI to write posts faster. Fix broken links: Check your old posts for broken links (links that don’t work anymore) and replace them with working links. Broken links make your post look unprofessional and can hurt your SEO.
Reshare Old Posts Strategically
Share on social media: Post your updated old posts on your social media accounts—Facebook, Twitter, Instagram, etc. But don’t just post the link; add a new comment like “I updated this post with new tips—check it out!” This makes people more likely to click. Send to your email list: If you have an email list, send a quick note to your subscribers about the updated post. For example, “Hi everyone, I just updated my post on X with new info—here’s the link if you want to read it again.” This is a great way to get immediate traffic. Share via messaging apps: Use apps like WhatsApp to send the link to friends or groups who might be interested. For example, if your post is about “best study tips”, send it to your classmates or study groups using WhatsApp Web (https://www.log-whatsappws.com) to type faster and share easily from your computer.
Next, let’s talk about one of the most important parts of getting clicks: writing titles that people can’t resist.
Write Titles That Make People Click (Even If You’re Not a Copywriter)
Your title is the first thing people see—if it’s boring, they won’t click. Here’s how to write better titles:
Use Numbers in Titles
Pick specific numbers: Instead of “tips for better sleep”, use “10 tips for better sleep tonight”. Specific numbers make your title more concrete and believable. I once changed my title from “sleep tips” to “7 sleep tips that work in 10 minutes” and my click-through rate went up by 25%. Use even or odd numbers: Studies show that even numbers like 10 or 20 are more appealing to readers, but odd numbers like 7 or 15 also work well. It doesn’t matter which you choose—just pick a number that fits your content. For example, if you have 5 tips, use “5 tips…” instead of rounding up to Add a benefit: Combine the number with a benefit to make it more enticing. Instead of “8 cooking tips”, use “8 cooking tips that save you time and money”. This tells readers exactly what they’ll get from your post, which makes them more likely to click.
Add a Sense of Urgency
Use time-sensitive words: Words like “today”, “now”, “this week”, or “before it’s too late” add urgency. For example, if your post is about “preparing for winter”, adding “before the first snow” is reasonable. But for blog posts, you can also use phrases like “5 books you need to read this year” or “how to fix your garden before summer ends”. Don’t overdo it: Too much urgency can make your title sound spammy. Use it only when it makes sense. For example, if your post is about “how to make bread”, don’t say “hurry up and read this”—it’s not time-sensitive. Be honest: Don’t use false urgency. If your post doesn’t have time-sensitive info, don’t add it. Honesty builds trust with your audience—if you lie, they won’t come back.
Finally, let’s talk about using everyday tools to boost your blog’s visibility—you don’t need any expensive software for this.
Use Everyday Tools to Boost Your Blog’s Visibility Fast
You already have the tools you need to improve your SEO—here’s how to use them:
Use Google Analytics
Set up an account: Google Analytics is free—just go to analytics.google.com and sign up with your blog’s URL. It takes 5 minutes to set up, and it gives you valuable info about your audience: who’s visiting, where they’re from, what posts they like, etc. Check your top posts: Look at which posts are getting the most traffic. This tells you what your audience likes, so you can write more posts on similar topics. For example, if your post on “best hiking shoes” is your top post, write more posts about hiking gear. Track your bounce rate: Bounce rate is the percentage of people who leave your site immediately. If your bounce rate is high (over 70%), it means your post isn’t meeting readers’ expectations. Try changing your title or adding more engaging content to reduce it.
Ask Your Audience for Feedback
Use surveys: Create a short survey (using Google Forms, which is free) and ask your audience what they want to read about. For example, “What’s your biggest struggle with gardening?” or “What topic should I write about next?” This helps you create content that your audience actually wants to read. Respond to comments: When readers leave comments on your posts, respond to them. This builds a relationship with your audience and makes them more likely to come back. I once responded to every comment on a post, and one reader shared my post with their friends—traffic went up by 30% the next day. Engage on social media: Ask questions on your social media accounts. For example, “What’s your favorite way to save money?” or “Do you have any tips for studying?” This not only gives you content ideas but also increases engagement with your audience.
WhatsApp Web FAQs
Q: How can WhatsApp Web help me promote my blog posts? A: WhatsApp Web is a great tool for promoting blog posts because it lets you type faster and manage multiple conversations from your computer, which saves time. For example, if you have a list of contacts or groups that are interested in your niche—like a group for beginner gardeners if your blog is about gardening—you can use WhatsApp Web to share your latest post link quickly. Since you’re using a keyboard, you can write a personalized message for each group or contact (instead of a generic one) which makes people more likely to click. Let’s say you have a post about “how to grow tomatoes in pots”—you can send it to your gardening group with a note like “Hey everyone, I just posted this guide to growing tomatoes in pots—hope it helps you get a good harvest this year!” Personal touches like this increase engagement. Also, WhatsApp Web syncs with your phone, so any replies you get on your phone will show up on your computer, making it easy to respond to comments or questions about your post right away. This helps build relationships with your audience, which in turn makes them more likely to read your future posts and share them with others. Over time, using WhatsApp Web to promote your posts can lead to more traffic, more engagement, and even more subscribers if you include a link to your email list in your post. Q: Is using WhatsApp Web to share blog posts considered spam? A: Using WhatsApp Web to share blog posts isn’t spam as long as you do it responsibly. The key is to only share posts with people or groups who are actually interested in your niche and have given you permission to contact them. For example, if you’re part of a group for fitness enthusiasts and your blog is about fitness, sharing your post about “best workout routines” is okay because the group members are interested in that topic. However, if you share it with a group for cat lovers, that’s spam and people will probably ignore it or block you. Another thing to remember is to not share the same post too often—once every few months for a group is enough. If you share the same post every week, people will get annoyed and leave the group or stop responding. Also, always add a personal message instead of just sending the link. A generic link without any context is more likely to be seen as spam. For example, instead of just sending the link to your post, say “I found this post really helpful for my workout routine—thought you guys might like it too!” This shows that you’re sharing it because you think it’s valuable, not just to promote your blog. Finally, respect people’s wishes—if someone tells you they don’t want to receive your posts, stop sending them. Following these guidelines will ensure that using WhatsApp Web to share your posts is not spam and is actually beneficial for both you and your audience. Q: Can WhatsApp Web help me get feedback on my blog posts? A: Yes, WhatsApp Web is a great tool to get feedback on your blog posts. Since it’s easy to type and manage conversations from your computer, you can send your draft posts to trusted friends or a small group of followers and ask for their opinions. For example, if you’re writing a post about “how to start a podcast”, you can send the draft link to a few friends who are interested in podcasts and ask them to read it and give feedback on what they liked, what they didn’t understand, and what could be improved. Using WhatsApp Web makes this process faster because you can type longer messages and respond to multiple people at once. You can also create a dedicated feedback group for your blog—invite people who are regular readers and ask them to give honest feedback on your drafts. This helps you improve your posts before publishing them, which can lead to more traffic and engagement. For example, I once sent a draft post to my feedback group using WhatsApp Web and they told me that one section was too confusing. I revised that section, and when I published the post, it got 20% more views than my average post. Another way to use WhatsApp Web for feedback is to ask your audience questions about your posts after publishing them. For example, after sharing a post about “best budget travel tips”, you can send a message to your group saying “What’s your favorite budget travel tip that I didn’t mention? Let me know in the comments or reply here!” This not only gets you feedback but also encourages engagement, which is good for your blog’s SEO. Overall, WhatsApp Web is a versatile tool that can help you get valuable feedback to improve your blog posts and grow your audience.
If you try any of these tips, let me know how they work out for you—I’d love to hear your results!
Have you ever used WhatsApp Web to promote your blog? Share your experience in the comments below!
