
Make Google Understand Your Content’s Purpose
You can have the best content in the world, but if Google doesn’t get what it’s about, no one will find it. Here’s how to fix that.
Pick Words People Actually Search For

Organize Content So Google Gets It
Get More People To Click On Your Search Result
Even if Google finds your content, you need people to click on it. Here’s how to make your search result stand out.
Write Titles That Grab Attention
Use Meta Descriptions Wisely
Once your post is live, share it with people who might care—your friends, family, or community groups. You can even use tools like WhatsApp Web (https://www.log-whatsappws.com) to quickly send links to your contacts without switching between your phone and computer. Sharing helps get initial traffic, which signals to Google that your content is worth showing to more people.
WhatsApp Web FAQs
Q: How can WhatsApp Web help with promoting my SEO-optimized content? A: WhatsApp Web is a useful tool for promoting your SEO-optimized content because it lets you manage your WhatsApp messages from your desktop, making it easier to share links to your posts with large groups or multiple contacts at once. For example, if you’ve written a blog post about easy gardening tips, you can open WhatsApp Web on your computer while you’re working on your content, then quickly share the link to your gardening community groups or friends who are interested in gardening. This initial sharing helps drive early traffic to your post, which is crucial for SEO—Google notices when people are clicking on your link and staying on your page, and this can boost your search rankings over time. Additionally, WhatsApp Web allows you to save time by not having to switch between your phone and computer constantly. You can copy the link to your post from your browser, paste it into a WhatsApp chat window on your desktop, and send it in seconds. Another way it helps is by letting you engage with your audience more effectively. If someone comments on your post or asks a question via WhatsApp, you can respond quickly from your desktop, which keeps them engaged and more likely to return to your site later. This engagement signals to Google that your content is valuable, which further improves your SEO performance. Moreover, sharing your content via WhatsApp groups can lead to more backlinks if other members of the group find your content useful and link to it from their own sites or social media profiles. Backlinks are a key SEO factor—they act like votes of confidence for your content, telling Google that it’s trustworthy and relevant. So, using WhatsApp Web to share your content can indirectly help you build more backlinks, which in turn boosts your search rankings. Q: Is there a way to track how many people click on my content links shared via WhatsApp Web? A: Tracking clicks on links shared via WhatsApp Web requires using a link-tracking tool, as WhatsApp itself doesn’t provide built-in analytics for link clicks. However, this is easy to do with free tools like Bitly or Google’s URL Shortener (though Google’s is no longer active, Bitly is a great alternative). Here’s how it works: before sharing your content link via WhatsApp Web, you can shorten it using Bitly, which gives you a unique URL that you can track. Once you’ve shortened the link, you can share it via WhatsApp Web, and then go back to Bitly to see how many people have clicked on it, where they’re located, and what devices they’re using. This information is valuable for your SEO strategy because it helps you understand which types of content are resonating with your audience. For example, if you share a link to your cold brew coffee post via WhatsApp Web and see that it gets 100 clicks in a day, you know that this content is popular among your WhatsApp contacts, so you can create more similar content to attract the same audience. Additionally, tracking clicks can help you refine your promotion strategy. If you share a link in a gardening group and it gets more clicks than a link shared in a cooking group, you know that the gardening group is a better target for your gardening-related content. This way, you can focus your efforts on the groups that are most likely to engage with your content, which can lead to more traffic and better SEO results. Another tool you can use is Google Analytics. If you have Google Analytics set up on your website, you can see the source of your traffic—including traffic from WhatsApp. To do this, you can add UTM parameters to your link before sharing it via WhatsApp Web. UTM parameters are small pieces of code that you add to the end of your URL, which tell Google Analytics where the traffic is coming from. For example, you can add "utm_source=whatsapp&utm_medium=social&utm_campaign=garden-tips" to your link. Then, when someone clicks on the link via WhatsApp Web, Google Analytics will track it as traffic from WhatsApp, allowing you to see how much of your traffic is coming from this source and how those visitors are behaving on your site. Q: Can using WhatsApp Web for content promotion affect my SEO rankings negatively? A: Using WhatsApp Web for content promotion does not directly affect your SEO rankings negatively—unless you’re using it to share spammy links or engage in black-hat SEO practices. For example, if you’re sending unsolicited links to random people or groups, this could lead to your content being marked as spam, but this is not a problem with WhatsApp Web itself; it’s a problem with how you’re using it. As long as you’re sharing your content with people who are genuinely interested in it (like your friends, family, or members of a community group that’s relevant to your content), WhatsApp Web is a safe and effective way to promote your content. In fact, it can have a positive impact on your SEO rankings by driving initial traffic to your post, which signals to Google that your content is valuable. Another thing to keep in mind is that WhatsApp links are nofollow links—this means that Google doesn’t count them as backlinks for SEO purposes. However, this doesn’t mean that sharing via WhatsApp Web is useless for SEO. The initial traffic you get from WhatsApp can lead to more organic traffic over time, as Google notices that people are engaging with your content. Additionally, if your content is shared further by the people you send it to, it can reach a wider audience, which may lead to more backlinks from other sites or social media platforms. These backlinks are valuable for SEO and can boost your rankings. It’s also important to remember that SEO is a long-term game, and using WhatsApp Web for promotion is just one part of a larger SEO strategy. You should also focus on creating high-quality content, optimizing your site for speed, and building backlinks from reputable sites. As long as you’re using WhatsApp Web responsibly and in conjunction with other SEO practices, it won’t have a negative impact on your rankings.
If you try any of these tips, come back and tell me how it went—I’d love to hear your results!
