How to Get Google to Notice Your Blog Posts Without Spending Money
Let’s start with the basics: getting Google to see your content. You don’t need to pay for ads—just make sure your posts are what people are actually searching for.
Talk Like Your Readers Do
Brainstorm search terms: Think about what you’d type into Google if you were looking for your content. For example, if you’re writing about homemade candles, instead of just “candle recipes,” try “how to make soy candles at home for beginners” or “affordable candle making supplies for small batches.” I did this for my cousin’s blog—they originally used “candle recipes” but switching to more specific phrases got them more targeted traffic. To make this easier, you can even ask friends or family what they’d search for; sometimes others think of terms you wouldn’t. Check Google suggestions: When you type a phrase into Google, look at the dropdown list of suggestions. Those are real terms people are searching for. For instance, if I type “soy candle recipe,” Google might suggest “soy candle recipe without wax warmer” or “soy candle recipe with essential oils.” Add those to your list. I used this trick last month for a post about indoor gardening—adding suggestions like “indoor herb garden for small apartments” boosted my views by 25% in a week. Use terms naturally: Once you have your list, don’t stuff them into your post. Instead, weave them into your sentences like you’re talking to a friend. For example, instead of “Our soy candle recipe is great. Our soy candle recipe uses essential oils,” try “Our soy candle recipe uses essential oils and is perfect for beginners who want to make candles at home.” Google likes content that flows naturally, and your readers will too.
Make Your Post Easy to Skim
Break into short paragraphs: No one wants to read a wall of text. Keep your paragraphs to 2-3 sentences max. I used to write huge paragraphs until a reader told me they stopped reading halfway through. Now I split everything up, and my average time on page went up by 30%. Add subheadings often: Subheadings help readers find what they need quickly. For example, in a candle recipe post, subheadings like “What Supplies You’ll Need” or “Step-by-Step Candle Making Process” make it easier to navigate. Google also uses subheadings to understand your content better, so it’s a win-win. Use bullet points: Lists are your friend. If you’re listing supplies or steps, use bullet points instead of writing them out in a paragraph. I did this for a post about 10 easy indoor plants, and the click-through rate (CTR) from Google went up by 18%—people love lists because they’re quick to scan.
If you’re working with a team to brainstorm content ideas, you can share your keyword lists via WhatsApp Web (https://www.log-whatsappws.com) to get feedback quickly. It’s easier to type long messages on a desktop, so this saves time.
Simple Tricks to Make Your Content Show Up Higher in Google Searches
Now that Google notices your post, let’s get it to rank higher. These tricks are basic but effective.
Update Old Posts Regularly
Check for outdated info: Go back to your old posts and see if any info is no longer accurate. For example, if you wrote a post about “best smartphone apps for 2023” in 2023, update it in 2025 with new apps. Google loves fresh content, so this can boost your ranking. I updated a 2022 post about “beginner yoga poses” in 2024—added new variations and tips—and it jumped from page 3 to page 1 of Google in three weeks. Add new keywords: When you update an old post, add new search terms that people are using now. For instance, if your old candle post didn’t include “zero-waste candle recipes,” add that phrase if it’s relevant. This helps your post target more search queries, which means more traffic. Link to new posts: If you’ve written new posts related to the old one, add links to them. For example, if your old post is about soy candles, link to your new post about “how to fix common candle making mistakes.” This keeps readers on your site longer (which Google likes) and helps your new posts get noticed too.
Get Other Sites to Link to Yours
Reach out to bloggers: Find other bloggers in your niche and ask them to link to your post. Be polite—don’t just send a generic message. For example, if a blogger wrote about “candle making tips,” you can say: “I loved your post about candle making tips! I wrote a detailed guide on soy candle recipes that your readers might find useful—would you consider linking to it?” I did this for my cousin’s blog and got three links from other candle blogs—their traffic doubled in a month. Share on social media: Post your content on social media platforms like Instagram, Facebook, or Pinterest. If people like it, they might share it or link to it from their own sites. I shared my indoor gardening post on Pinterest, and a popular gardening blog linked to it—this gave my post a big boost in Google rankings.
Turn Your Unseen Posts Into Traffic Magnets Using Basic SEO
Let’s turn those hidden posts into ones that get clicks.
Write Catchy Meta Titles
Include your main keyword: Your meta title (the title that shows up in Google search results) should have your main search term. For example, if your post is about “soy candle recipes for beginners,” your meta title could be “Soy Candle Recipes for Beginners: Easy Step-by-Step Guide.” This tells Google what your post is about and helps readers find it. Keep it short: Meta titles should be between 50-60 characters long—any longer and Google will cut it off. I used to write long meta titles until I noticed that half of my title was missing in search results. Once I shortened them, my CTR went up by 22%.
Use High-Quality Images
Add alt text: Alt text is a description of your image that helps Google understand what it’s about. For example, if you have a photo of a soy candle, your alt text could be “homemade soy candle with lavender essential oil.” This helps your image show up in Google Image Search, which can drive more traffic to your post. Compress images: Large images slow down your website, which hurts your SEO. Use tools like TinyPNG to compress your images without losing quality. I compressed all the images on my cousin’s blog—their site speed improved by 40%, and their Google ranking went up by one spot.
Why Your Content Isn’t Getting Found (And What to Do About It)
Let’s figure out why your posts are hidden and fix it.
You’re Using Too Broad Terms
Be specific: If you use broad terms like “candle recipes,” you’re competing with big brands. Instead, use specific terms like “soy candle recipes for small apartments” or “vegan candle recipes without beeswax.” These terms have less competition, so your post is more likely to show up. I learned this the hard way—my first post about “yoga tips” got zero traffic, but when I changed it to “yoga tips for people with back pain,” it got 100+ views in the first week. Use long-tail keywords: Long-tail keywords are phrases with three or more words (like “how to make soy candles at home in 10 minutes”). They have lower search volume but higher conversion rates—people who search for these terms are more likely to read your post and take action.
Your Post Isn’t Long Enough
Write detailed content: Google prefers posts that are thorough. For example, a 1,000-word post about soy candles is better than a 300-word post. I wrote a 1,200-word post about “beginner candle making mistakes”—it had detailed explanations and fixes, and it ranked on page 1 of Google for three terms. Don’t fluff: While longer posts are good, don’t add unnecessary content. Keep your post focused on the topic. I used to add fluff to make my posts longer, but once I stopped, my time on page increased by 25%—readers appreciated the concise, useful content.
Easy SEO Hacks for Anyone Who Hates Technical Stuff
If you hate technical jargon, these hacks are for you.
Use Google Analytics to Track Traffic
Set up Google Analytics: It’s free and easy to set up. Once you have it, you can see which posts are getting the most traffic, where your readers are coming from, and how long they stay on your site. I use Google Analytics for my blog—last month, I noticed that my post about “zero-waste candles” was getting a lot of traffic from Google Image Search, so I added more images to my other posts to get more traffic. Focus on top-performing posts: If a post is getting a lot of traffic, update it to make it even better. For example, if your “soy candle recipe” post is popular, add more variations or tips to keep it fresh. This can help it rank even higher in Google.
Use Google Search Console
Check for errors: Google Search Console tells you if there are any issues with your site (like broken links or pages that Google can’t crawl). Fixing these errors can boost your ranking. I found a broken link on my cousin’s blog using Search Console—once I fixed it, their traffic went up by 15%. See what people search for: Search Console shows you the exact terms people use to find your site. This is a goldmine for new content ideas. For example, if people are searching for “how to remove candle wax from clothes,” you can write a post about that. I used this to write a post about “candle wax removal tips”—it got 200+ views in the first week.
WhatsApp Web FAQs
Q: Can I use WhatsApp Web to share SEO research notes with my team? A: Absolutely! WhatsApp Web is a great tool for sharing SEO research notes with your team, especially if you prefer typing on a desktop keyboard (which is faster for long lists or detailed notes). Here’s how it works: First, open WhatsApp Web on your computer (you’ll need to scan the QR code with your phone to log in). Then, create a group chat with your team members or open an existing one. You can copy and paste your keyword lists, link to draft posts, or even share screenshots of Google search results directly from your desktop. For example, if you’ve brainstormed 10 search terms for a new blog post, you can type them into a message on WhatsApp Web and send them to your team—they can then comment with their thoughts or add more terms. I’ve used this many times with my freelance clients: when we’re working on SEO for their blogs, I share my research via WhatsApp Web because it’s more efficient than typing on my phone, and they can respond in real time. Plus, since WhatsApp Web syncs with your phone, you won’t miss any messages even if you switch between devices. Just remember to log out if you’re using a public computer to keep your data safe. Q: Is WhatsApp Web useful for tracking SEO-related messages from my clients? A: Yes, WhatsApp Web is extremely useful for tracking SEO-related messages from your clients. Let’s say you’re a freelance SEO consultant—your clients might send you updates like "Our latest post got 100 views from Google" or "Can you adjust the keywords for this page?" Keeping track of these messages on your phone can be messy, but WhatsApp Web lets you see all your conversations in one place on your desktop, making it easier to organize and reference them later. You can even pin important chats (like those with your top clients) so they’re always at the top of your list, which saves you time from scrolling through all your messages. For example, I have a client who sends me weekly SEO updates—by pinning our chat on WhatsApp Web, I can quickly check their messages first thing in the morning without searching for their name. Additionally, WhatsApp Web lets you search for specific keywords in your chats, so if you need to find a message about a particular blog post’s SEO, you can type the post title into the search bar and find it instantly. This is a game-changer for staying organized, especially if you work with multiple clients. Just remember to keep your phone connected to the internet while using WhatsApp Web—if your phone dies or loses connection, WhatsApp Web will stop working until you fix it. Q: How can I use WhatsApp Web to collaborate on content edits for better SEO? A: WhatsApp Web is perfect for collaborating on content edits that boost SEO. Let’s say you and your writer are working on a blog post—you can share the draft link via WhatsApp Web, then type detailed comments about how to adjust the keywords or improve readability. Since WhatsApp Web allows you to type longer messages with ease, you can give specific feedback like "Can you add the phrase ‘soy candle recipe for beginners’ in the first paragraph?" or "Let’s split this long paragraph into two shorter ones to make it easier to skim." You can also share screenshots of Google’s search results to show your writer which terms are popular, so they can incorporate them naturally into the post. For example, last month I was working with a writer on a post about indoor gardening—we used WhatsApp Web to go back and forth on edits. I sent her a screenshot of Google’s suggested search terms for "indoor herb garden," and she added those phrases to the post. The result? The post started showing up on the first page of Google for three of those terms within two weeks. Another benefit is that you can see when your writer has read your messages (via the blue ticks), so you know if they’re working on the edits or not. This helps keep projects on track. Just remember that WhatsApp Web doesn’t support file attachments larger than 100MB, so if you need to share large files (like high-res images for your post), you might want to use a cloud storage service like Google Drive and send the link via WhatsApp Web instead.
If you try any of these SEO tricks, let me know how it goes—I’d love to hear your results! Have you ever used WhatsApp Web for SEO collaboration? Share your experience in the comments below.
