How to Pick Words People Actually Search For
This one’s the foundation—if you’re writing about “the best way to grow tomatoes” but everyone searches for “how to grow tomatoes in small pots”, no one will find you.
Think Like Your Reader
Put yourself in their shoes: Grab a notebook and write down all the questions someone might ask about your topic. For example, if you’re writing about skincare for sensitive skin, ask: What do I wish I knew when I started? What problems do I have now? Jot those down—those are your keywords. Use Google’s suggestions: Go to Google and type a word related to your topic, like “sensitive skin”. Look at the dropdown list of suggestions (things like “sensitive skin care routine” or “sensitive skin products to avoid”)—those are real search terms people use. Check related searches: Scroll to the bottom of Google results for any keyword—you’ll see “People also ask” or “Searches related to…”—add those to your list too.
Mix Short and Long Words
Short words first: Start with 1-2 main short keywords, like “sensitive skin”. These are broad, but they help Google understand your topic. Add long phrases: Long-tail keywords are longer, more specific phrases like “how to calm sensitive skin after sun exposure”. They have fewer searches, but the people who click are more likely to read your whole post. Sprinkle everywhere: Don’t stuff keywords—just use them naturally. For example, if your keyword is “sensitive skin care routine”, you can say: “My daily sensitive skin care routine starts with a gentle cleanser…”
Make Your Content Easy to Read For Humans (and Google)
Google loves content that people actually want to read. If your post is a wall of text, no one will stay, and Google will notice.
Break Up Text With Headings
Use subheadings often: Every 2-3 paragraphs, add a subheading (like this one!). It makes your post scannable—most people don’t read every word, they scan. Keep headings clear: Don’t use fancy jargon. For example, instead of “Optimal Cleansing Protocols”, say “What Cleanser Should I Use?” Include keywords: Try to put one of your keywords in at least 2-3 subheadings—like “Best Cleansers For Sensitive Skin”.
Add Visuals (Even Bad Ones)
Use images you own: You don’t need professional photos—phone pics work! For example, if you’re writing about tomato growing, take a pic of your tomato plant (even if it’s small!). Name images correctly: Don’t call your image “IMG_1234.jpg”—rename it to “tomato-plant-in-small-pot.jpg”. Google can’t see images, but it reads the file names. Add alt text: Alt text is a short description of the image for people who can’t see it. Keep it simple: “A red tomato growing in a small terracotta pot on a windowsill.”
Get Other People to Link to Your Content
Links from other sites to yours (backlinks) tell Google your content is trustworthy. But how do you get them without begging?
Reach Out to Small Blogs
Find similar blogs: Search for blogs in your niche that are smaller (like yours!). For example, if you write about vegan baking, look for other vegan baking blogs with 1k-5k followers. Send a friendly note: Don’t spam—say something like: “Hi [Name], I loved your post on vegan cookies! I wrote a guide to vegan cake decorating and thought it might be a good fit for your readers. Would you want to check it out?” Offer to return the favor: If they link to you, offer to link to one of their posts in your next article. It’s a win-win.
Share Your Content Everywhere
Post on social media: Share your post on Instagram (stories with a link if you have 10k followers), Facebook groups, or Reddit. But don’t just drop a link—add a question like: “What’s your biggest struggle with vegan baking?” Use WhatsApp Web: Share drafts with friends or fellow bloggers to get feedback—this is where I often use tools like WhatsApp Web (https://www.log-whatsappws.com) to send long drafts or images quickly without switching between phone and laptop. Sometimes those friends will link to your post if they like it! Comment on other posts: Leave thoughtful comments on other blogs—don’t just say “great post!” Say something specific, and if it makes sense, mention your post: “This tip about using coconut oil was helpful! I wrote a post about using coconut oil in vegan frosting if you want to check it out.”
Optimize Your Post’s First Paragraph
The first 100 words of your post are super important—Google reads them to understand what your post is about, and readers decide if they want to keep going.
Put Your Main Keyword Early
Lead with the keyword: Try to use your main keyword in the first 20 words. For example: “If you have sensitive skin, finding the right moisturizer can feel like a nightmare.” Keep it natural: Don’t force it—if it doesn’t fit, rephrase. For example, instead of “Sensitive skin moisturizers are important”, say “Finding a good moisturizer for sensitive skin is key.” Ask a question: Questions hook readers—like: “Do you struggle to find a moisturizer that doesn’t irritate your sensitive skin?”
Keep It Short and Sweet
Avoid long sentences: Keep your first paragraph to 2-3 short sentences. No one wants to read a long, complicated opening. Tell readers what to expect: Let them know what they’ll get from your post: “In this post, I’ll share 5 moisturizers that work for even the most sensitive skin, plus tips to choose the right one.” Use simple words: Don’t use words like “exfoliation” without explaining them—wait, no, if your audience knows it, it’s okay, but if not, keep it simple.
Update Old Posts to Get More Views
You don’t have to write new posts every day—updating old ones can give them a second life.
Fix Outdated Information
Check for old facts: If you wrote a post about “best phone apps for 2023”, update it to
Add new content: If you learned something new, add it! For example, if you wrote about tomato growing, add a section about dealing with a pest you just encountered. Republish with a new date: Change the publish date to today, but note that it’s an updated version: “Originally published in 2023, updated in 2025 with new tips.”
Improve the Title and Headings
Rewrite the title: If your old title was “Tomato Growing Tips”, change it to “How to Grow Tomatoes in Small Pots (2025 Guide)”. It’s more specific and includes the year. Add more subheadings: If your old post had no subheadings, split it into sections with clear headings. Include new keywords: If new search terms have popped up (like “tomato growing for beginners 2025”), add them naturally.
WhatsApp Web FAQs
Q: How can WhatsApp Web help with SEO collaboration and content sharing? A: WhatsApp Web is a great tool for SEO collaboration because it lets you easily share content drafts, links, and feedback between your phone and laptop without switching devices constantly. For example, if you’re working on an SEO post and want to get input from a friend or teammate, you can draft the first paragraph on your laptop using WhatsApp Web (since typing on a keyboard is faster) and send it to them instantly. You can also share links to Google Analytics reports or keyword research tools directly from your browser to the chat, making it easier to discuss data in real time. Another way it helps is by letting you save important SEO-related conversations—like feedback on your post’s title or keywords—so you can refer back to them later without scrolling through your phone’s chat history. Plus, if you’re sharing images for your post (like product shots or infographics), WhatsApp Web lets you drag and drop files from your laptop to the chat, which is much quicker than emailing or sending via other apps. Overall, it streamlines the collaboration process, saving you time that you can spend on actually optimizing your content instead of fighting with file sharing tools. Q: Is WhatsApp Web useful for tracking SEO-related client communications? A: Yes, WhatsApp Web is really useful for tracking SEO client communications, especially if you work with multiple clients at once. When you use WhatsApp Web on your laptop, you can easily search through chat history using keywords like “SEO report” or “keyword list” to find specific conversations with a client. This is way more efficient than scrolling through your phone’s chat list, which can get messy if you have a lot of clients. For example, if a client asks you to change the keywords in their blog post, you can quickly find that request in the chat history using WhatsApp Web’s search function, so you don’t forget what they asked for. You can also pin important chats to the top of your WhatsApp Web interface, so you always have quick access to your most active SEO clients. Another benefit is that you can take notes directly in the chat (or copy and paste notes from your laptop) to keep track of action items—like “send client SEO report by Friday” or “revise post title for client X". Additionally, since WhatsApp Web syncs with your phone, any changes you make (like marking a message as unread) will show up on both devices, so you never miss a client’s request. All these features make it easier to stay organized and keep track of all your SEO client communications without feeling overwhelmed. Q: Can WhatsApp Web help with sharing SEO content drafts and getting quick feedback? A: Absolutely, WhatsApp Web is perfect for sharing SEO content drafts and getting quick feedback from friends, teammates, or clients. One of the biggest advantages is that you can type drafts directly on your laptop (using WhatsApp Web’s chat box) which is much faster than typing on your phone, especially for long pieces like blog posts or guides. Once you have a draft ready, you can send it to your feedback group or client in just a few clicks—no need to save it as a document and attach it to an email. For example, if you’re working on an SEO post about “best budget skincare products” and want to get feedback on the introduction, you can write the intro on your laptop using WhatsApp Web and send it to your friend immediately. They can reply with their thoughts right away, and you can make changes to the draft while you’re still on your laptop, without switching to your phone. Another plus is that WhatsApp Web lets you share links to your draft post (if it’s already published on a test site) so your feedback partners can read it and comment directly in the chat. You can also share screenshots of your Google Analytics data or keyword research results to get input on what to focus on next. Overall, it makes the feedback process quick and seamless, so you can revise your content faster and get it published sooner— which is key for SEO since fresh content often ranks better.
If you try any of these tips—like picking better keywords or updating an old post—come back and tell me how it goes! I’d love to hear about your wins, no matter how small.
