
Make Your Content Sound Like a Human (Not a Robot)
Google’s BERT update (launched back in 2019) changed everything—it now prioritizes content that uses natural, conversational language over stiff, keyword-stuffed text. I learned this the hard way with my herb post: initially, I wrote sentences like “Basil cultivation requires adequate sunlight exposure of 6-8 hours daily” which sounds like a textbook. Once I switched to “Basil needs 6-8 hours of sunlight a day—so stick it near a south-facing window if you can,” my engagement rates jumped and Google started noticing.
Write Like You’re Chatting to a Friend

This isn’t rocket science—just pretend you’re explaining your topic to someone over coffee. Here’s how to do it right:
Answer the Questions People Actually Ask
Google loves content that solves real problems. The easiest way to find those problems is to look at what users are already asking online. For my basil post, I checked Google’s “People Also Ask” section and found questions like “Can basil grow in low light?” and “How often should I water indoor basil?” Adding sections to answer those exact questions made my post more comprehensive—and it started showing up in the PAA box itself within a month.
Here’s how to do this:
Give Google’s Bots Clear Clues About Your Content
Bots can’t read your mind—you need to guide them to understand what your content is about. This doesn’t mean stuffing keywords everywhere; it means using them strategically and adding clear signals.
Use Keywords Where It Matters Most
You don’t need to repeat your keyword 100 times—focus on the places that count. I used to stuff “grow basil indoors” in every paragraph, which made my content sound weird. Once I shifted to putting it in the title, first 100 words, one subheading, and the meta description, my ranking improved immediately.
Here’s the breakdown:
Link to Trusted Sites (and Your Own)
Linking to other high-quality sites (called “external links”) tells Google your content is well-researched. Linking to your own content (internal links) keeps readers on your site longer.
Here’s how to do it effectively:
WhatsApp Web FAQs
Q: Can using WhatsApp Web help with SEO content research? A: Absolutely! WhatsApp Web is a great tool for gathering real-world questions from your audience, which you can then answer in your SEO content. For example, if you run a food blog, you can use WhatsApp Web to chat with your followers (or a group of food enthusiasts) and ask them what recipes they’re struggling to make. Let’s say several people ask, “How to make perfect pasta al dente?” You can turn that into a blog post targeting the keyword “how to make pasta al dente,” which is likely to rank well because it’s a common, specific question. I’ve used this trick before: I created a WhatsApp group for herb lovers, and they asked me about “growing mint without it taking over the garden.” I wrote a post on that exact topic, and it got to page 1 of Google in three weeks. WhatsApp Web makes it easy to manage these conversations on your desktop, so you can take notes and organize ideas without switching between your phone and computer. Q: How does sharing content via WhatsApp Web affect my SEO rankings? A: While sharing content directly via WhatsApp Web doesn’t have a direct impact on your Google rankings (since WhatsApp is a closed platform and Google can’t crawl its content), it can indirectly help. For example, if you share your blog post with a WhatsApp group of 100 people, and 20 of them click through to your site, that increases your traffic (which signals to Google that your content is popular). Additionally, if those readers like your post and share it on other platforms (like Facebook or Twitter) that Google can crawl, those social signals can help boost your ranking. I shared my basil post via WhatsApp Web with a few gardening groups, and within a week, I saw a 30% increase in referral traffic from those shares. Over time, this consistent traffic helped my post climb higher in Google results. Just remember: the key is to share with relevant groups—don’t spam random people, as that will hurt your brand reputation. Q: Is there a way to use WhatsApp Web to get feedback on my SEO content before publishing? A: Yes! WhatsApp Web is perfect for getting quick feedback from your audience or peers, which can help you improve your content’s SEO and user experience. For example, before publishing my basil post, I shared a draft link with a few friends via WhatsApp Web and asked them two questions: 1) “What parts of this post are confusing?” and 2) “Is there anything I missed that you’d want to know about growing basil indoors?” One friend pointed out that I didn’t explain how to harvest basil without killing the plant—so I added a section on that, which made the post more comprehensive. Another friend said the title was too long, so I shortened it to “How to Grow Basil Indoors: Beginner’s Guide” (which improved my CTR). Feedback from real people helps you fix gaps in your content, making it more useful to readers—and Google rewards useful content with higher rankings. WhatsApp Web makes it easy to share links and have long conversations about your draft, since you can type faster on a desktop keyboard.
If you try these tricks, I’d love to hear how they work for you—drop a comment or send me a message via WhatsApp! Remember, SEO isn’t about tricks; it’s about creating content that’s useful to people and easy for Google to understand. Take it one step at a time, and you’ll start seeing results soon.
Ever spent hours writing a blog post you’re proud of, only to check Google a week later and find it buried on page 10? Yeah, I’ve been there too. Last year, I wrote a guide on growing herbs indoors that I thought was perfect—great photos, step-by-step instructions—but it got zero organic traffic for months. Turns out, I was missing some basic SEO tricks that don’t require a degree in digital marketing. Today, I’m sharing the exact things I fixed to get that post to the top of page 1 for “how to grow basil indoors” (and keep it there). Let’s dive in.
Make Your Content Sound Like a Human (Not a Robot)
Google’s BERT update (2019) prioritizes natural, conversational language over stiff text. I learned this with my herb post: initially, I wrote “Basil cultivation requires 6-8 hours of sunlight daily” which felt textbook-y. Switching to “Basil needs 6-8 hours of sun a day—stick it by a south-facing window if you can” made my engagement jump, and Google started noticing.
Write Like You’re Chatting to a Friend
This isn’t hard—just pretend you’re explaining your topic to someone over coffee:
Answer the Questions People Actually Ask
Google loves content that solves real problems. To find those problems, look at what users are asking online:
Give Google’s Bots Clear Clues About Your Content
Bots can’t read your mind—guide them with strategic signals:
Use Keywords Where It Matters Most
Focus on key places instead of stuffing keywords everywhere:
Link to Trusted Sites (and Your Own)
Links add credibility and keep readers engaged:
WhatsApp Web FAQs
Q: Can using WhatsApp Web help with SEO content research? A: Absolutely! Use WhatsApp Web to chat with your audience (or groups) and ask for their questions. For my herb blog, I created a WhatsApp group for gardeners—they asked about “growing mint without it taking over.” I turned that into a post that hit page 1 of Google. WhatsApp Web lets you manage these conversations on desktop, so you can take notes easily without switching devices. Q: How does sharing content via WhatsApp Web affect SEO rankings? A: While direct shares don’t impact rankings (WhatsApp is closed), indirect benefits exist. If you share your post with a 100-person group and 20 click through, that increases traffic (a signal Google loves). If those readers share it on crawlable platforms like Facebook, those social signals help. I shared my basil post via WhatsApp Web with gardening groups—referral traffic jumped by 30% in a week. Q: Is there a way to use WhatsApp Web for content feedback before publishing? A: Yes! Share drafts via WhatsApp Web with friends or your audience. Before publishing my basil post, I asked: “What parts are confusing?” A friend noted I missed harvesting tips—so I added them, making the post more useful. Another said the title was too long—shortening it boosted CTR. Feedback from real people fixes gaps, and Google rewards useful content with higher rankings.
If you try these tricks, let me know how they work—drop a comment or message me via WhatsApp! SEO is about creating useful content that’s easy for Google to understand—take it step by step, and you’ll see results soon.
